on the sale of
September 2021

ARDIAN – sells minority stake in Berlin Brands Group

ARDIAN, one of the world’s leading independent investment companies, is selling its minority stake in Berlin Brands Group to Bain Capital.

The Berlin Brands Group (BBG) is a global e-commerce company and one of the pioneers in the multi-channel direct-to-consumer business. The Berlin company currently sells 3,700 everyday and trend products through 34 of its own e-commerce brands. It is believed that Bain Capital is the ideal partner to develop BBG into a leading global D2C powerhouse.

ARDIAN is an employee-controlled company with more than $ 114 billion in assets under management. The company’s mission is to generate sustainable, long-term returns for its customers that, alongside with positive social impact, that benefits stakeholders and society.

taxess provided tax and structural advice on the sale.

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