Munich-based investment holding Armira has bought into German start-up Factor Eleven.
Armira is a Munich-based investment holding company that invests in established, market-leading as well as high-growth companies in Europe, with a focus on family businesses and technology. The focus is on the long-term development of the companies.
Factor Eleven is a leading German company for digital marketing software and supports advertisers in cross-channel campaigns with a software solution from a single source. The company was founded by Alexander Anhuth and has positioned itself as a one-stop software platform for digital marketing on the open web.
Factor Eleven, together with its new strategic partner Armira, intends to expand its own product portfolio for its customers even more broadly and quickly. Factor Eleven will be continued unchanged by the existing management team.
taxess advised on the tax and structural aspects of the acquisition.